Social media has now been a major tool for marketers across all industries for over a decade, but the landscape is continually changing. Instagram has become a far more productive platform than Twitter and Facebook in recent times, especially with younger audiences, which is why a growing number of brands are finally giving it the attention it deserves. Sadly, many are doing it all wrong.
Instagram is a platform all about visual media, but taking nice photos and putting fancy edits together isn’t the only key ingredient in the recipe for success. The other aspects are equally crucial, which is why you must avoid the potential pitfalls at all cost. Here are five of the most common, along with the most productive solutions and reviews from Gain More Followers.
#1. Using It Solely For Adverts
Instagram is a great place to promote products and services, especially when incorporating Stories and Shopping features. However, social media for business is designed for interactions and building stronger connections. Content diversity shouldn’t be limited to combining images, videos, and infographics. It must also embrace different styles of content that go beyond product promotion.
All interactions increase familiarity and brand awareness, ensuring that consumers are more likely to think of your business when they need products that you sell. Instagram competitions, customer polls, behind-the-scenes insight, and infographics related to the industry but not your products can all work wonders. If you choose to post nothing but adverts, followers become desensitised.
#2. Poor Use Of Hashtags
Hashtags are the lifeblood of Instagram, and are the key to gaining exposure. Adding the right hashtags to your posts will ensure that the Instagram algorithms promote your brand profile to the intended audience. Unfortunately, a lot of inexperienced Instagram marketers fall into the trap of following poor protocols in regards to the aspect of marketing on the platform.
Firstly, you must avoid adding irrelevant hashtags as this can dilute the impact of the relevant ones. Secondly, it’s important to remember that users will read your captions. It’s quite hard to do this when your post is littered with clumsy hashtags. You can up to 30, but 5-10 is the best option. They can be added at the end of your caption or in the comments section for big returns.
#3. Focusing Solely On Fans
A large following is one barometer of success, but you should not overlook the fact that following the brand doesn’t pay the bills alone. The whole purpose of any social media platform in business is to drive followers towards conversions. Boasting 1,000 fans that engage with content is better than 2,000 that pay no attention to the brand but simply follow for that one viral video or image.
Jumping on irrelevant viral content that doesn’t relate to the brand bandwagon can actually be very counterproductive. The low engagement rates work against your profile, meaning it will gain fewer impressions to the audience. Reduced visibility means reduced impact and reduced sales. For the sake of your brand, as well as the social media elements, remaining clear on your goals is vital.
#4. Posting Spam Comment
Interaction with other accounts (brands and consumers) is an essential feature of unlocking Instagram’s full potential. Commenting on a user’s posts can strengthen the bond that you share with them. Meanwhile, it places a link to your profile that is seen by all of their followers. While this can increase your following, those comments should be meaningful.
Many companies will copy and paste (or use a bot) the same comment to hundreds of posts containing a certain hashtag. Spammy comments are instantly recognisable, and will annoy the owner of the profile as well as their followers. Aside from losing fans, the Instagram admins may potentially ban your account or limit its credentials.
#5. Overlooking DMs
Sliding into the DMs is one of the most effective ways to take interactions to the next level. It’s a great way to make marketing strategies feel personalised, which adds huge value to the interactions. Furthermore, the DM feature is an ideal outlet for providing customer care in a convenient, fast, free, and private manner. Those elements make it the best choice for all parties.
The fact is that most customers now expect brands to offer customer support through Instagram and other social media channels. Failing to do this can make it seem as though you do not value them. So, while opening the direct messages feature to everyone may open the door to some spam content, it’ll help you keep clients happy.