Factors to Consider When Choosing a B2B Ecommerce Platform


There have been numerous research articles posted showing that B2B eCommerce is a rapidly growing and expanding field, already encompassing trillions of dollars in the United States, dwarfing the size of B2C eCommerce. At the same time, even though the market is growing rapidly, there are still others who are just getting started in the field. It is important to take the time to build out strategic online channels with the right B2B eCommerce platforms. With this goal in mind, there are a few factors that everyone should consider to make sure they use the right  B2B eCommerce platform.

Consider the Functionality of the B2B eCommerce Platform

The first step is to consider the functionality of the platform itself. B2B online selling has a number of unique challenges that set it apart from B2C. B2B merchants often face longer buying cycles. These cycles include large order quantities, regularly recurring orders, differing budgets, and unique factors involved in purchase approval. For this reason, B2B eCommerce platforms often need to be much more complex. The daily needs of those in the world of B2B are far greater than those who deal in B2C. The B2B eCommerce platform needs to be able to handle this.

The Various Options for Prices and Payment

One of the facets that sets B2B eCommerce apart is the pricing can be tailored to meet the individual needs of the customer. Therefore, customer-specific pricing needs to be available on any B2B eCommerce platform. In B2C, the price is the same regardless of the customer. In the world of B2B, the orders are much larger and can vary greatly in size. Therefore, the pricing options might change depending on who the customer is as well. As a result, the B2B eCommerce platform needs to give the user the ability to list a variety of prices for each customer.

Customer Self-Service is Key

Those who work in the B2B eCommerce space know that buyers want to be able to locate information quickly and answer their own questions. Therefore, the B2B eCommerce platform needs to give them the option to do exactly that. There are customers who want to track their shipments, orders, change their shipping information, manage quote options and approvals, and more. If someone is looking to retain the loyalty of their customers, their B2B eCommerce platform needs to able to accomplish all of these tasks. Customer self-service is key.

Finding the Right B2B eCommerce Platform

These are only a few of the many factors that people need to consider when looking for a high-quality B2B eCommerce platform. Finding the right platform can go a long way toward jumpstarting a B2B eCommerce business, allowing it to compete effectively in this Information Age.


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