It’s no secret that businesses that are not online are potentially missing out on huge profits. Startups and small business owners need to scale by moving online to take advantage of the ever-growing opportunities.
Moving a business online facilitates media attention, gives multiple ways to communicate with the market and leaves space for automation – among other things.
The good news is that moving online isn’t a huge challenge. It’s best to start small and then work your way up. Today, we’ll discuss some key strategies in doing so.
Develop a Strategy
The first requirement is a full-proof plan for moving online. If unsure of how to do so, there are many online resources that helps small business owners.
Having a strategy will help aid in understanding how to achieve your objectives. Making small, measurable goals will contribute to the bigger picture. Making this strategy is essential for scaling your business.
Taking Payments with your Website
One of the easiest ways to start generating money with your website is to set up a merchant account with Stripe to start receiving money online. It’s not hard to set up a merchant account with reasonable fees.
Now that you have learned how to set up a merchant account, let’s move on to one of the most important ingredients, setting up your website.
Get a Professional Website
Businesses online grow 40% faster than those that are not. However, 50% of companies still don’t have a website. Creating a website for your business is not only an inevitable step towards creating an online presence, but it’s also essential for growing your company and generating more revenue.
Hiring a reputable and local digital marketing agency web designers in Dallas, for example, is a good place to start. This way, your website will be professionally optimized to start working on your behalf.
The Importance of Social Media
Believe it or not, your customers and potential customers are all on social media waiting for your business to engage with them. One of the key components to building a successful company is brand loyalty. There are quite a few social media networks nowadays, but It is not important that you join all of them right away. Focus on the most important platforms that your customers and target audience are on.
It may seem like all this is unnecessary and that your company does not need to have an online presence. However, you are leaving money on the table because your customers will go over to your competitors who have a website set up.