Insurtech company is acquired by Digital Media Solutions


Summary: Digital Media Solutions® (DMS) announces the acquisition of San Diego’s Fastest Growing Business Award Winner

San Diego CA – November 6, 2019 – Digital Media Solutions® (DMS), the fastest-growing digital performance marketing company in the U.S., announced its acquisition of San Diego’s Fastest Growing Business Award Winner A newly created DMS InsuranceTM brand, a division of Digital Media Solutions, will immediately begin supporting the performance marketing needs of insurance companies and agents.

The acquisition is the eighth completed by Digital Media Solutions since 2014 and its largest to date, representing a significant and strategic investment into another high-revenue vertical. As the largest entry point for people-based marketing solutions, DMS leverages proprietary media combined with exclusive publisher network opportunities and a robust database of consumer intelligence to develop reliable and scalable customer acquisition campaigns that engage consumers and grow businesses.

“DMS Insurance represents the combined people, process and technology power of two leading performance marketing companies. Working as one, we will provide best-in-class, trackable, compliant digital marketing solutions with unprecedented accountability for every media dollar spent,” said Joe Marinucci, Co-Founder and CEO of Digital Media Solutions. is a San Diego-based provider of digital marketing software and services. The award-winning platforms are leveraged for enterprise companies looking to effectively manage their advertising campaigns., previously known as Underground Elephant, is recognized as an Inc. Fastest Growing Company, a Certified Great Place to Work and is TalentDesk’s 2019 Best Small Companies for Software Engineering Jobs in San Diego and Digital Marketing Jobs in Denver, Colorado.

“DMS Insurance will add additional opportunities for growth for insurance advertisers and publisher partners,” said Jason Kulpa, Founder of  It will be a dynamic combination, and exciting for the insurance industry.”

DMS Insurance’s San Diego headquarters will continue to operate at current levels, creating additional career opportunities, through expanding its technology and sales teams.  The Founder and CEO, Jason Kulpa will step away to pursue other opportunities. Taryn Lomas and Keola Malone will continue to run the business operations as DMS Insurance.

About Digital Media Solutions®

Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent digital performance marketing company. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company’s precision performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. Keep up with DMS news at our website and connect with us on LinkedIn at

© 2019 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

Contact information:

Company: Digital Media Solutions

Address: 600 B St, San Diego, CA 92101

Phone: 619) 202-1143

Contact: Rachel Patterson




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