Is a Steady Stream of Gaming Advertisements a Bad Bet for Aussies?


There are some who believe that gaming, for Aussies, has a greater potential for harm than smoking. The steady stream of non-stop advertisements for gambling, gaming, betting, and such is cause for great concern in some circles.

Why are these advertisements viewed as such a bad thing? According to, betting is closely related to corruption, citing a recent incident in which an Australian Football League player was suspended and fined for gambling on matches in which he played.

While most could successfully argue that advertisements aren’t the only factors involved in the rise of corruption related to gambling or that advertisement is only one small piece of the puzzle, there are equally relevant arguments that advertising is one aspect of online betting and gaming that can be controlled and regulated.

One of the key problems with the rise of online gaming and strong advertisements is that the addictive nature of gambling, and the easy access to it 24/7 via pokies online and other gaming mediums, makes it a riskier endeavor for many.

For those who are not yet addicted to gambling online, the steady stream of advertisements at all hours of the day and night, increase those risks. The Australian Psychological Society argues, quite convincingly, that the widespread nature of gambling advertising, especially with the sports arena, normalizes the process of sports betting, making it an integral part of the enjoyment of sports for spectators. This is especially the case, according to the organization, when it comes to changing attitudes about gambling with children and youth.

As more people accept and participate in gambling, the greater the proliferation of problem gambling becomes. With easy access to gambling online and a steady diet of gambling advertisements, the problems associated with gambling addictions, financial losses associated with gambling, as well as personal and family problems are expected to increase as well.

While advertisements 24/7 are not solely to blame for the problem. It is one aspect of addressing the problem that can be controlled. Some suggest banning advertisements altogether while others recommend specific constraints on the types of media in which advertisements appear so that children aren’t the likely targets of these ads and the use of certain celebrities or heroes in advertising for gambling, especially the use of athletes.

In the UK, there is a push for laws requiring gaming ads to include addiction warnings. Perhaps that would aid in problems elsewhere as well.


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